Assistant Director - Demand Generation - London - 9364BR

Secondary marketing contact for EMEA region
o Focused on one-three countries/topics
With oversight from the Assistant Director – Marketing
o Collaborate with stakeholders across Sales, Solutions Marketing Market Strategy and Events teams to develop a regional demand generation strategy and plan that clearly states:
Analysis of Marketing Impact Reports and historical sales data to recommend demand generation strategy
Learnings from market research and competitive analysis that informed the strategy
Target market and segments a value proposition/buying behaviour
Communications strategy and compelling messaging for each target market/segment
Integrated marketing plan across multiple channels including initiatives, programs and calendar to meet the objectives
Marketing (leads) and Sales pipeline results expected
o Monitor market trends and competitive environment in local market
o Suggest marketing collateral needed to execute the plan (e.g. brochures, presentations, email campaigns and web content), ensuring a cohesive message.
o Prepare post-campaign, monthly and quarterly Marketing Impact Reports for senior management
o Prioritize regional/local Sales requests for marketing support and, where appropriate, incorporate into regional marketing execution strategy and plan
Conduct lead qualification, assignment and reporting for EMEA region.
The Demand Generation group is part of the Moody’s Analytics Marketing group.

· B2B demand generation marketing experience, ideally in enterprise software, financial services or information services
· Significant experience with planning and executing marketing campaigns and promotions across channels in a business-to-business market required
· Strong knowledge of various integrated marketing tools and techniques (including media placement, marketing channels and marketing automation systems) required
· Strong written and verbal communication skills, with strong attention to detail
· Proven ability to manage multiple projects simultaneously, delivering each on time and on budget
· Strong people skills with a proven track record of success interacting with colleagues in cross-functional teams
· Track record of taking initiative and driving projects through to completion in a complex organization
· Independent and creative thinker who can bring new ideas and perspectives to existing products
· Results-oriented and customer-oriented mind-set
· Bachelor’s degree with strong academic record required; Master’s degree preferred
Moody's is an essential component of the global capital markets, providing credit ratings, research, tools and analysis that contribute to transparent and integrated financial markets. Moody's Corporation (NYSE:MCO) is the parent company of Moody's Investors Service, which provides credit ratings and research covering debt instruments and securities, and Moody's Analytics, which offers leading-edge software, advisory services and research for credit and economic analysis and financial risk management. The Corporation, which reported revenue of $3.0 billion in 2013, employs approximately 8,400 people worldwide and maintains a presence in 31 countries. Further information is available at
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or any other characteristic protected by law.
MIS and MSS Candidates are asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.