Assistant Director – Digital Marketing - New York - 22250BR

Moody's (NYSE: MCO) is a global integrated risk assessment firm that empowers organizations to make better decisions. Our data, analytical solutions and insights help decision-makers identify opportunities and manage the risks of doing business with others. We believe that greater transparency, more informed decisions, and fair access to information open the door to shared progress. With over 11,000 employees in more than 40 countries, Moody's combines international presence with local expertise and over a century of experience in financial markets. Learn more at moodys.com.
Moody’s Analytics provides financial intelligence and analytical tools supporting our clients’ growth, efficiency and risk management objectives. The combination of our unparalleled expertise in risk, expansive information resources, and innovative application of technology, helps today’s business leaders confidently navigate an evolving marketplace.

Department

CRE/Marketing

Job Description

Reporting to the Associate Director of Marketing Operations, the Assistant Director of Digital Marketing will manage and optimize digital channels for Moody’s Analytics CRE solutions. This role will provide digital marketing expertise to the marketing team across the key areas of SEO, SEM, PPC, and email marketing

Responsibilities:
  • Develop, implement and proactively manage SEO strategy for marketing website
  • Collaborate with internal teams to optimize website user experience and conversion.
  • Work with CRE marketers to develop digital campaign plans across all available channels that support both brand and product objectives
  • Execute and manage all SEM and PPC campaigns, including bid strategy and adjustments, audience creation, retargeting, etc.
  • Implement testing plans to consistently improve and refine digital campaigns
  • Measure and report performance of all digital marketing campaigns and assesses against goals
  • Advise best practices for digital marketing, including identifying new and creative growth strategies through digital marketing and optimizing spend and performance based on trends and insights.

Qualifications

Qualifications:
  • 5-10 years of Digital Marketing experience
  • Demonstrated knowledge of: Google Ads, Google Analytics, Paid Social Advertising, SEO and Account Based Marketing tools (including DemandBase, Engagio, 6Sense and similar)
  • Solid understanding of web technologies including Wordpress, HTML, XHTML and XML
  • Previous hands-on experience with marketing automation systems (Pardot, Marketo and Hubspot preferred)
  • Bachelor's degree required; marketing, business, or technology preferred
  • Excellent communication skills both written and verbal, including very good presentation skills
  • Good interpersonal skills and the ability to build strong professional relationships at all levels, with both internal and external parties
  • Proven track record of serving as a strategic advisor to lines of business and coordinating and executing multiple campaigns across segments.
  • Strong positive attitude, with sense of self-motivation and accountability.
  • Strong detail orientation and time management skills, including the ability to handle multiple priorities.
  • Ability to advise and influence business partners.
  • Adaptable, flexible, and open to change.
  • English fluency/proficiency essential, additional languages desirable.
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion, national origin, citizen status, marital status, physical or mental disability, military or veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Moody’s also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email accommodations@moodys.com. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance. For New York City positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the New York City Fair Chance Act. For all other applicants, qualified applicants with criminal histories will be considered for employment consistent with the requirements of applicable law.

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Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.