Content Specialist - New York - 16960BR

Moody's is an essential component of the global capital markets, providing credit ratings, research, tools and analysis that contribute to transparent and integrated financial markets. Moody's Corporation (NYSE: MCO) is the parent company of Moody's Investors Service, which provides credit ratings and research covering debt instruments and securities, and Moody's Analytics, which offers leading-edge software, advisory services and research for credit and economic analysis and financial risk management. The Corporation, which reported revenue of $4.4 billion in 2018, employs approximately 13,100 people worldwide and maintains a presence in 42 countries. Further information is available at www.moodys.com.
Moody’s Analytics provides financial intelligence and analytical tools supporting our clients’ growth, efficiency and risk management objectives. The combination of our unparalleled expertise in risk, expansive information resources, and innovative application of technology, helps today’s business leaders confidently navigate an evolving marketplace.

Department

Join the Moody’s Analytics REIS marketing team. You will be responsible for planning and implementing marketing initiatives within a dynamic and fast-paced environment. We’re looking for a data-driven team member that leverages market research and analysis to direct marketing strategy. You will be responsible for coordinating and producing promotional materials and marketing campaigns, while reporting key performance marketing and sales results to management.

Job Description

  • Support sales and lead generation efforts.
  • Collect and analyze consumer behavior data such as web traffic and rankings
  • Build brand awareness and promote effective and strategic brand positioning
  • Direct, plan and coordinate marketing efforts
  • Analyze market trends and customer insights to recommend changes to marketing and business development strategies
  • Use critical thinking to identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints

Qualifications

  • Bachelor’s Degree in Marketing, Business Administration, Communications or related field
  • Familiarity and experience working with marketing automation tools (Pardot a plus)
  • Working knowledge with CRM programs
  • Proficiency with SEO/SEM campaigns
  • Possess search engines, web analytics, and business research tools acumen
  • Experience with creating a marketing campaign, marketing strategy, and marketing plan
  • Experience with online marketing, including social media, and content marketing
  • Intimate understanding of traditional and emerging marketing channels
  • Ability to think creatively and innovatively
  • Excellent communication and decision-making skills
  • Knowledge of SEO practices
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion, national origin, citizen status, marital status, physical or mental disability, military or veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Moody’s also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email accommodations@moodys.com.. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance. For New York City positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the New York City Fair Chance Act. For all other applicants, qualified applicants with criminal histories will be considered for employment consistent with the requirements of applicable law.

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Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.