Engagement Manager – Asia Content Marketing and Product Strategy - Hong Kong - 15117BR

Moody's is an essential component of the global capital markets, providing credit ratings, research, tools and analysis that contribute to transparent and integrated financial markets. Moody's Corporation (NYSE: MCO) is the parent company of Moody's Investors Service, which provides credit ratings and research covering debt instruments and securities, and Moody's Analytics, which offers leading-edge software, advisory services and research for credit and economic analysis and financial risk management. The Corporation, which reported revenue of $4.4 billion in 2018, employs approximately 13,100 people worldwide and maintains a presence in 42 countries. Further information is available at www.moodys.com.
Content Marketing & Product Strategy Team
The Content Marketing & Product Strategy team takes responsibility for all aspects of MIS Research and Data service offerings including features, price and positioning. The team develops strategies to grow revenue and manage expenses of existing service offerings, executes against Go-to-Market plans, gathers market intelligence, and establishes market requirements for services, and initiates ideas and business plans for new products.

The Role:

We are looking for a highly motivated candidate who focuses on clients’ needs, who solves problems, learns fast and takes ownership and initiative on projects. It is very important that you are keen to be exposed to different marketing and product strategy projects and are eager to grow your career in Moody’s.

In this role, you will work on projects to ensure that the products we develop meet needs of our customers and that the value of our products is clearly articulated through different channels. You will interact with clients, internal stakeholders and third party vendors for various market research projects. You will be involved in formulating strategy and next steps based on the market intelligence you collect. You will also work with various internal teams, including sales, service, events, to act upon the proposals and to achieve our goals. You will report to the Assistant Director – Senior Product Strategist in the Content Solutions department.

This is a key role within a dynamic Asia Content Marketing & Product Strategy team responsible for driving the growth of Research, Data and Analytics business for Moody's Analytics. Within that team, you will be a member of a best-in-class marketing and product strategy function tasked with positioning Moody's as a leading provider of credit research and analytic services by building awareness, reliance and demand for Moody's content.


Market Research and Product Strategy
  • Design and execute market intelligence projects to understand market needs, including drafting questionare, recruit and conduct interviews, record and analyse results and come up with key findings and next steps
  • Work with development, user experience and business analyst teams to manage the development and launch of new products
  • Monitor competitive developments and activities
Customer Engagement
  • Develop solid understanding on Moody’s research and data offerings. Ensure the value of our core products is clearly communicated to our customers and prospects
    • Design and run webinars or user groups to drive customer usage of our core product offering
    • Represent Moody’s at market research meetings, company-sponsored events and third-party conferences
  • Propose new / enhanced ways to engage with customers
  • Perform data/user analysis and recommend improvements for Moody’s products and services
Sales Support & Lead Generation
  • Support development of annual sales forecasts and business plans, and track performance throughout the year
  • Answer sales queries
  • Manage lead generation activities that help grow Moody’s customer base
  • Identify areas of internal training needs for sales and customer service teams



  • Bachelor’s Degree, preferably in Finance, Economics, Statistics or Business Administration; 3-5 years of consulting or analytical experience with basic understanding of the financial market
  • Quick learner, problem solver and motivated to take initiatives
  • Excellent interpersonal and communication skills. Proficiency in English is a must and Mandarin is a strong plus
  • Demonstrated ability to conduct market research, to manipulate and draw meaningful conclusions from qualitative client feedback and high volumes of data
  • Highly organized, detail-oriented and able to prioritize several projects at once and communicate proactively, without close supervision


  • Excellent Excel and PowerPoint skills a must, with experience in using Salesforce.com, Access and automated marketing platforms such as Marketo a plus
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.
Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.