Digital marketing Specialist - New York - 12462BR

The Role:
Reporting to the Associate Director of Learning Solutions, the Digital Marketing Specialist plays an important role on the Learning Solutions team, and is critical to the execution of digital marketing activities. This role will support the Product Marketing team in creating a foundation of excellence through the design of insight driven digital capabilities, implementation and facilitation of scalable business processes. The Digital Marketing Specialist will encourage best practices and metrics through the use of digital marketing trends and technology. This position is ideal for a self-starter who is curious, creative, and eager to make an impact.

Responsibilities:
  • Coordinate with the Manager and the rest of the marketing team on the development and implementation of marketing campaigns and support business priorities, in partnership with internal stakeholders, through channels such as our website, email marketing programs, landing pages, social media, and SEO/SEM.
  • Manage, test and enhance system performance on an ongoing basis. Manage and support integrations between Cvent and other marketing systems including but not limited to SFDC, Marketo, and Sitecore (CRM and CMS enhancements).
  • Manage the day-to-day operations of our marketing automation system, Marketo. Lead Marketo for the team, advising on best practices, suggesting new methods, testing, and advancing our email marketing processes.
  • Regularly capture, record, and report on email performance. Research, conceive and design new reports and dashboards to showcase marketing effectiveness. Identify and analyse risks/problems and recommend solutions.
  • Experiment with new concepts, research new approaches and test new technologies with guidance to improve marketing strategies for Learning Solutions line of business.
  • Work with internal teams to develop demand and lead generation strategies, drip/nurture campaigns and conversion programs, account-based marketing programs and overall online campaigns.
  • Support cross-functional initiatives to build lead management processes through the marketing and sales funnel, resulting in program ROI metrics and insightful customer trends.
  • Identify new and innovative methods of engaging customers through established channels while adhering to and optimizing testing disciplines. Understanding of GDPR, CASL regulations will be a plus.
  • Train and support marketing teams to develop workflows and alignment across marketing automation and sales automation tools.
Moody's Analytics Learning Solutions - Marketing Team
Requirements:
  • University degree or college diploma in Marketing, Sales, Communications, is preferred.
  • 3-5 years of digital marketing communications experience.
  • 2+ years’ experience using Marketo and Salesforce, to deliver online marketing and communications campaigns.
  • Thorough understanding of social media marketing techniques, SEM/SEO, PPC.
  • A good understanding HTML5, ecommerce, Cloud experience (for instance Adobe), CSS, UX experience and building responsive landing pages will be a plus.
  • Experience in support and/or delivery of inbound marketing campaigns to grow audiences, leads and increase sales.
  • Proven success managing campaigns, projects and processes in an online dominated marketing communications environment.
  • Demonstrated success delivering multiple projects while balancing competing priorities with tight deadlines.
  • Strategic thinking, including the ability to quickly identify and understand issues and opportunities.
  • Excellent written, verbal and interpersonal skills
  • Strong copywriting and editing background for web and digital channels.
  • Must be a results-oriented, flexible to adjust to changing priorities, independent self-starter with a sense of urgency and ability to work in a fast paced environment.
  • Time management/Organizational skills
Moody's is an essential component of the global capital markets, providing credit ratings, research, tools and analysis that contribute to transparent and integrated financial markets. Moody's Corporation (NYSE: MCO) is the parent company of Moody's Investors Service, which provides credit ratings and research covering debt instruments and securities, and Moody's Analytics, which offers leading-edge software, advisory services and research for credit and economic analysis and financial risk management. The Corporation, which reported revenue of $4.2 billion in 2017, employs approximately 11,900 people worldwide and maintains a presence in 41 countries. Further information is available at www.moodys.com.
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion, national origin, citizen status, marital status, physical or mental disability, military or veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Moody’s also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email accommodations@moodys.com.. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance. For New York City positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the New York City Fair Chance Act. For all other applicants, qualified applicants with criminal histories will be considered for employment consistent with the requirements of applicable law.

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Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.