Assistant Director-Marketing Operations - New York - 10006BR

Marketing Operations is a discipline within Global Marketing and Events that improves the organization’s efficiency and effectiveness. Reporting to the Senior Director, Marketing Operations, the individual is critical to creating a foundation of excellence through the design of insight driven capabilities, implementation and facilitation of scalable business processes, instillation of best practices and metrics and through the use of technology.

Responsibilities include, but are not limited to:

Technology Management and Reporting & Analytics:
  • Manage the overall operations of our marketing automation systems; monitor, test, enhance and improve system performance on an ongoing basis
  • Develop project roadmap and apply project prioritization and lead scoring model to M&E requests
  • Effective project management and collaboration across multiple stakeholders: develop timeline and assign and agreed responsibilities; manage stakeholders to ensure all aspects, including content, marketing and follow-up, are on track; highlight issues to senior management which may impact project deliverables.
  • Support cross functional initiatives to build lead management processes through the marketing and sales funnel, resulting in program ROI metrics
  • Conduct assessment of existing marketing reports (lead management, KPI and ROI)
  • Research, conceive, design, execute reports to drive qualified leads to marketing and sales team
  • Socialize reporting with marketing, sales, management, etc., manage objections, and secure buy in, as appropriate; create management dashboards
  • Experiment with new concepts, research new approaches and test new technologies
  • Manage and support integrations between Marketo and other marketing systems including but not limited to SFDC, Cvent, and Sitecore
Email Governance:
  • Partner with Legal to ensure the team stays abreast of new laws and the implications for the business across Global Marketing & Events
  • Secure management buy in on the approach and execute against agreed upon plan and deliverables
Vendor Management:
  • Proactively see out new technology solutions and manage strategic relationships with technology vendors
  • Review renewals, secure buy in and manage internal approvals
Budget:
  • Make recommendation, secure buy-in and roll out a centralized, global budget tool
  • Provide monthly, quarterly and annual reporting to senior management, including actuals and forecasts
Support foundation of Marketing excellence/Training:
  • Develop training materials and plan for on-boarding new and existing Marketo users
  • Ensure marketing processes and best practices are well documented to ensure accurate and consistent reporting
  • Formulate vision and strategy for addressing challenges and implementing scalable solutions
The Operations team is part of the Global Marketing & Events team within Moody’s Analytics
  • 5+ years in B2B marketing operations is required
  • Fundamental understanding of how marketing initiatives drive leads and impact sales
  • Experience with financial services and/or technical solutions is preferred
  • Deep, working knowledge of IT development processes related to CRM and content management platforms, preferably Marketo, Eloqua, Cvent and SFDC
  • Strong project management experience, including the large-scale rollout of applications to sales and marketing audiences. Project management certifications a plus as well as familiarity with project management lifecycle processes
  • Ability to influence stakeholders at all levels
  • A history of effective interactions with an ability to communicate business and technical concepts to diverse stakeholders at various levels of the organization is required
  • Demonstrated experience utilizing marketing automation systems to drive leads and impact sales
  • History of building and maintaining positive relationships both internally and externally with senior level individuals and cross-functional teams
  • Must possess a consultative approach and easily develop rapport and trust with multiple individuals and personalities
  • Demonstrated ability to develop and rollout strategic programs with an emphasis on measurement
  • Ability to manage budget, software and reporting tools
  • Experience working pro-actively; ability to multi-task and work to tight deadlines and under pressure
  • Bachelor’s degree is required
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Visio)
Moody's is an essential component of the global capital markets, providing credit ratings, research, tools and analysis that contribute to transparent and integrated financial markets. Moody's Corporation (NYSE: MCO) is the parent company of Moody's Investors Service, which provides credit ratings and research covering debt instruments and securities, and Moody's Analytics, which offers leading-edge software, advisory services and research for credit and economic analysis and financial risk management. The Corporation, which reported revenue of $3.5 billion in 2015, employs approximately 10,400 people worldwide and maintains a presence in 36 countries. Further information is available at www.moodys.com.
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion, national origin, citizen status, marital status, physical or mental disability, military or veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Moody’s also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email accommodations@moodys.com.. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance. For New York City positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the New York City Fair Chance Act. For all other applicants, qualified applicants with criminal histories will be considered for employment consistent with the requirements of applicable law.

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MIS and MSS Candidates are asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.